Problem
Tell about one of your all-time favorite advertisements from the Super Bowl (any year). Were they funny, serious, heart-warming, or some other type of appeal?
1) Why were they your favorite?
2) Do you think this advertisement was targeted at consumers like you?
3) Do you think this ad was designed for a large target market, a smaller/more specific segment, or a niche market?
4) If the ad wasn't targeted at you, what type of consumers do you think it was targeted at?
5) Do you think you will purchase the product you saw advertised in this ad?