Do you see any disadvantages to brands participating in


Assignment: Participate in the Graded Discussion for Chapter 18. Respond to these questions with your comments or offer your own observations.

1. Do you see any disadvantages to brands participating in social media? How does marketing affect the way you interact with social media? Give specific examples for three platforms

2. As a consumer of mobile marketing, what is your reaction to mobile ads? What are some of the most effective ads? The least? How do they differ?

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