Do you believe your new product will be among the few new


• Think of a new product you recently purchased or used, or an ad for a new product.

• Share with the class this new product idea; in addition to describing this new item indicate whether this new product is either additions to existing product lines or improvements or revisions of existing products.

• Do you believe your new product will be among the few new product ideas that are truly successful? Why or why not?

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