Case- Wal-Mart Promises Organic Food for Everyone
Discussion Questions
1. Do you associate Wal-Mart with organic foods? Is this an issue for the brand?
2. Wal-Mart proposes to sell organic products at the same price as nonorganic food. How can Wal-Mart pull this off and still make its margins?
3. The organic industry is historically fragmented, with small and inefficient companies relying on wholesalers to distribute their products for a premium. What are the marketing implications based on this industry structure?
4. How would you create a marketing initiative to promote Wal-Mart's organic food products?
Attachment:- Case.rar