1. Do you agree with Hooker that Jennifer’s choice to break her agreement passes the utilitarian test? Is it a strength or a weakness of the utilitarian test that applying it does not always lead to the same moral evaluation of an action as applying the generalization test does?
2. How should the organization position or reposition itself relative to its competitors along key strategic dimensions (e.g., price, features, customer service)? What generic strategy do you recommend to the organization (low-cost leadership, differentiation, or focus)?