Discussion Post
• Do you agree that qualitative research involves empathizing with the customer and helps to establish the meanings the customer attaches to products, brands and other marketing devices? If so, explain why.
• Can you agree that qualitative research is a methodology designed to collect non-numerical data to gain insights, non-statistical and unstructured, or semi-structured, relies on data collected based on a research design that answers the question why? Do you agree? If so, please explain why?
• Qualitative data collects information that seeks to describe a topic more than measure it. Do you agree?
The response should include a reference list. Using one-inch margins, Times New Roman 12 pnt font, double-space and APA style of writing and citations.