Sears Holdings Company has had continuous earnings decline since its creation in 2005 from a merger of Sears and Kmart.
Do an internal and external analysis of the company and address the following within your discussion board post;
What are the strengths and weaknesses?
Do the combined companies have the right strategy to compete with their competitors such as JC Penney, Kohls, Target and Home Depot?
What internal and external changes should be made?
Why would the changes work?
Some articles to consider:
Sears Plays It Cool
10 Brands that won't be around in 2012
https://www.nbcnews.com/id/43486360/ns/business-us_business/t/brands-wont-be-around/.