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Do some research or draw from your own experience and tell

Do some research, or draw from your own experience, and tell us about a company that used some form of information technology for STRATEGIC purposes.

Please be sure to tell us what the strategy was that they were working toward.

There are many examples in the textbook, and our discussion will be much richer if you select something that is not covered there.

Be sure you're not just discussing their business strategy but also including the use of information technology to enable that strategy.

Searching on a company's mission and strategic goals can help you align the pieces.

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Marketing Research: Do some research or draw from your own experience and tell

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