Do some background research on the following markets: wireless phone service, DVD players, and pizza. Which stage of the product life cycle is each of these markets in currently? What market characteristics lead you to feel this way? Is there evidence that any of these markets are on the verge of moving into the next stage of the life cycle? Explain?
Think about the last purchase you made in each of the following categories. What were the features, advantages, and benefits of the specific product or brand that you selected? After completing the table, consider the positioning of the product or brand. Does its positioning match your responses n the table? Explain.