Choose a technology dominance battle that led to a technology standard using the factors, battle milestones, and key phases of dominance battles from the article attached, Suarez, F. 2004. "Battles for technological dominance: an integrative framework", Research Policy. Volume 33, Issue 2, pp. 271-286.
(Examples of technology dominance battles are: horse vs. car, candle vs. light bulb, posted letter vs. e-mail message, record album vs. mp3 file, plus Suarez uses examples in his article.
A technology dominance battle is not one product vs. another that is really the same technology, for example, two brands of smart phones.
Do not choose product battles. Be sure to address the relevant factors, battle milestones, and key phases of the dominance battle you choose.