Norbäck and Persson (2014) suggest that some firms are "born to be global firms," like Google and Facebook. Others, however, sell themselves and their innovations to incumbent firms. The authors argue that both strategies can be beneficial, depending upon the market. How do the authors' findings align with Peng's five entrepreneurial strategies? Do Norback and Persson's assertions complement or contradict Peng's? What are the implications for small, new, innovative firms?