Do most sport organizations focus on creating customer


1. Do most sport organizations focus on creating customer value? Use specific examples to defend your position.

2. Do you think that all sport organizations should use TQM? Why or why not?

3. Describe the relationship between management and an organization's mission, resources, systems process, and structure. Which of these internal factors are ends and which are means?

4. What technological breakthrough in sports has had the greatest impact on the quality of your life, and why?

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