Problem: According to Kotler and Keller (2008), "From parents a person acquires an orientation toward religion, politics, and economics and a sense of personal ambition, self-worth, and love. Even if the buyer no longer interacts very much with their parents, their influence on behavior can be significant. Almost 40% of families have auto insurance with the same company as the husband's parents" (P 155). Do you agree with Kotler and Keller that family members have an influence on our shopping habits?
No Wikipedia please. I know that family orientation does recommend that family has a huge influence because we're familiar with brands they use. Insurance, financial and other specific brands, looking for some unique help with writing something that explains intro paragraph, middle and conclusion paragraphs.