1. Price perception (x16) is one factor that can contribute to restaurant success. Do customers who recall seeing an advertisement for a restaurant have different perceptions of price than other customers (x31)? For Santa Fe Grill customers only, analyze the impact of advertising recall (recall vs. no recall; x31) on price perceptions (x16). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample.
2. Friendly employees (x12) are an important part of the restaurant service experience. Management wants to understand if Santa Fe Grill customer perceptions on this measure are above the industry benchmark (i.e., the mid-point on the question scale). To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;
3. Both restaurant atmosphere and service are important drivers of customer experience; one interesting dimension of atmosphere is restaurant interior (x17), while an important dimension of service is employee knowledgeability (x19). For Jose’s Southwestern Cafe, help management understand if customer perceptions differ, statistically speaking, for these two variables. To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;
4. Management wants to understand, for Santa Fe Grill customers only, the effect that children (specifically, how many are at home; x33) has on customer perceptions of service speed (x21) at the restaurant. Run an analysis to provide some insight for Santa Fe Grill. To receive full marks: (1) state the null and alternative hypotheses; (2) run the correct type of statistical analysis on the right sample;