Do you think that statements by companies that describe good social and moral conduct in the treatment of of their workers are part of the image those companies and base their advertising message?
Do consumers judge companies and base their buying decision on their perceptions of corporate behavior and values?
Is the historic "made in" question (e.g. "Made in the USA") now being replaced by a "made by" inquiry (e.g., "Made by Company X" or Made for Company X by Company Y")?