Do client-organization can forego any quantitative research


Problem: In a meeting with other members of the marketing department (your classmates), the following comment is made. Briefly compose a reasoned response to this statement:

If a focus group's findings confirm prior expectations, the client or organization can forego any quantitative research.

Do you agree with this statement? Why or why not?

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Marketing Management: Do client-organization can forego any quantitative research
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