Do brand have a sustainable competitive advantage


Problem: Does each brand (Gatorade, Powerade, BodyArmor, and BioSteel) have a sustainable competitive advantage (SCA)? If the brand has a SCA, explain what the SCA is based on sound supporting rationale. If the brand does not have a SCA, explain why it does not have a SCA based on sound supporting reasoning.

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Marketing Management: Do brand have a sustainable competitive advantage
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