You've now spent six weeks looking at Naked Wines. How would you "grade" Naked Wines on business ethics?
• Are there any business practices you have encountered that you feel are up against the line, or maybe over it, with respect to business ethics?
• Can you identify any "dangerous waters" that could result in serious problems if not enough attention is paid to ethical business conduct?
• Where do we draw the line between what lawyers call "mere puffery" and outright deception?
• When is it OK to use words that mean one thing to describe something else?
• Do Angels actually "invest" in winemakers? As you probably know, asking the public to "invest" in a business is, in the United States, an activity regulated by the SEC and/or equivalent state-level regulators to protect investors from fraudulent investments. Does Naked Wines have a problem here?