Do an internal and external analysis of the company


Discussion Questions- 2 QUESTIONS

Question 1:

Sears Holdings Company has had continuous earnings decline since its creation in 2005 from a merger of Sears and Kmart.
Do an internal and external analysis of the company and address the following within your discussion board post; (1-2 PARAGRAPHS)

• What are the strengths and weaknesses?

• Do the combined companies have the right strategy to compete with their competitors such as JC Penney, Kohls, Target and Home Depot?

• What internal and external changes should be made?

• Why would the changes work?

QUESTION 2:

Globalization may have considerable beneficial and detrimental effects on various countries. Using what you've learned from this module share your thoughts on the economic and political impact of globalization on the Russian economy.

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Marketing Management: Do an internal and external analysis of the company
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