1. Although very different in style and personality, Jack Welsh, Warren Buffett, and Richard Branson have imprinted their corporate management philosophies and guiding logics on their respective enterprises. Do all highly diversified enterprises need such unique leaders to be truly successful?
2. Two observable aspects of an enterprise are its tangible performance and persistence (longevity). Intuitively, persistence and high performance would correlate closely. Of course, a high-performance enterprise with a very specific mission to achieve might be disbanded thereafter. However, why do low-performance enterprises persist? Identify some examples and explain their survival.