Question: 1. Do a Google search using the key terms "boards of directors." What new information did you learn that was not given in the chapter?
2. In preparing a SPACE Matrix, which axis would the European political and economic unrest fall under?
3. In preparing a BCG Matrix, what would be the best range for the IGR axis as applied to the beverage industry?
4. List four reasons why the IE Matrix is widely considered to be superior to the BCG Matrix.