The national sales director for Jones Office Supplies needs to determine the best location for the next national sales meeting. Three locations have been proposed: Dallas, San Francisco, and New York. One criterion considered important in the decision is the desirability of the location in terms of restaurants, entertainment, and so on. The national sales manager made the following judgments with regard to this criterion:
New York is very strongly more preferred than Dallas.
New York is moderately more preferred than San Francisco.
San Francisco is moderately to strongly more preferred than Dallas.
a. Set up the pairwise comparison matrix for this problem.
b. Determine the priorities for the desirability criterion.
c. Compute the consistency ratio. Are the sales manager's judgments consistent? Explain.