Related Diversification for Strategic Management course.
Question 1: Why would an athletic company choose to diversify into a related as opposed to unrelated business opportunity?
Question 2: What are the strategic fit relationships that are available for capture?
Question 3: What specific resources should the company have that would make it attractive to diversify into a related business opportunity?
Question 4: What are considered ideal resource strengths that could be transferable to other related business and the benefits that could be captured from these strengths?