Distingushes between advertising and publicity
Problem:
What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity? How can third party endorsements be successful in generating publicity?
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What are the primary differences between advertising and publicity? What are some of the positive and negative aspects of publicity?
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Compensation is often tied to the degree of quota attainment. What problems does the setting of quotas present to both the company and to sales representative?
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