Assignment scenario:
From the scenario, distinguish between two to three different types of advertising media available for the new product launch. Provide two suggestions for the marketing intern that will help her to create an advertising budget.
• From the e-Activity, create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy.