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Distinguish the three measures used in marketing

1. What is measurement? In your answer, differentiate an object from its properties, both objective and subjective.

2. Distinguish the three measures used in marketing research.

3. How does an interval scale differ from a ratio scale?

4. Explain what is meant by a continuum along which a subjective property of an object can be measured.

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Marketing Research: Distinguish the three measures used in marketing

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