Explains the history and core business of each compare
Distinguish the management approach each took to internet marketing and sales.
Examine three reasons for Amazon't success despite not truning profit for the first 5-6yrs.
Explain three Borders, althrough initially successful and profitable
Describe the extent to which management of each company adapted to changing market conditions
Suggest three ways a company must create in flexibility to back up it's decision making process as to adapt to changing market conditions