Assignment:
1. Distinguish between macro and micro-marketing. Then explain how they are interrelated, if they are.
2. Distinguish between how economic decisions are made in a planned economic system and how they are made in a market-directed economy.
3. A committee of the American Marketing Association defined marketing as "the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives." Does this definition consider macro-marketing! Explain your answer.