Assignment: Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.
1. Briefly review the facts on the battle between Amazon and Barnes & Noblereported in the articles.
2. Was Amazon wise to get into publishing in addition to its very strong position in retailing new and used books? Explain your answer.
3. If you were a popular author of children's fiction (with a successful past relationship with a traditional publisher) and your agent (another member of the book publishing channel) asked you whether to approach Amazon regarding the publication of your latest project, what would you say? Why?
4. Would it matter if you were working on your first book and had no previous relationship with an editor or publisher? If yes, why would this make a difference?
5. Considering traditional and contemporary distribution channels, and with the continuing decline of its e-book sales, how would you recommend Barnes & Noble compete with Amazon in the future? Do you think acquisition is a feasible solution for Barnes & Noble? Why?
Trachtenberg, J. A. (2014, Feb 27). Corporate news: Barnes & noble posts profit as digital device sales tumble. Wall Street Journal.
Gelles, D. (2014, Feb 22). Barnes & noble receives conditional offer. New York Times.
Krug, N. (2012, Oct 31). Amazon books getting no shelf space.The Washington Post.
Herther, N. K. (2012). THE E BOOK WARS amazon versus the rest. Searcher, 20(4), 20-23,26-30.
Turner, K. (2012, Feb 05). Independent retailers turn page on business. McClatchy - Tribune Business News.