Assignment:
1. Distinguish between an attractive opportunity and a breakthrough opportunity. Give an example.
2. Explain how new opportunities may be seen by defining a firm's markets more precisely. Illustrate for a situation where you feel there is an opportunity-namely, an unsatisfied market segment-even if it is not very large.
3. Distinguish between a generic market and a product-market. Illustrate your answer.
4. Explain the major differences among the four basic types of opportunities discussed in the text and cite examples for two of these types of opportunities.