Distinguish appropriate marketing strategies and tactics


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Learning Outcomes:

  • Distinguish appropriate marketing strategies and tactics given the SWOTs that exist for a firm
  • Assess internal strengths and weaknesses and external opportunities and threats (SWOTs) that emerge from a situation analysis
  • Select and evaluate managerial accounting and finance tools that are appropriate in marketing management

Conduct a thorough situational analysis (also known as Environmental Analysis) using this Assignment Guide and Rubric.

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