Dissertation Writing Help - A Critical Evaluation of the New Product Development Experiences of Malta Based Manufacturers
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The purpose of the research is to understand the process involved in creating a product from the initial concept right down to its production and sale. Design/methodology/approach: In-depth interviews with open-ended questions with three CEO's and an R&D head provide a deep understanding of the processes practiced by the sampled manufacturers. This format, allowed the researcher to gain further explanation when necessary. Four manufacturers - all based on the Island of Malta in the Mediterranean Sea - are considered and all the individuals interviewed are involved "hands-on" in the product development process with the exception of one executive that runs a plant focused on process innovation whilst products are developed beyond Maltese shores.
Main Findings: The sampled firms:
a) Prefer to self-develop their own innovation process rather than look for external formulas such as Stage-Gate Ulrich or Portfolio Management and consciously decide to adopt them
b) Idea generation sessions are literally inexistent because none of the sampled firms make a concrete effort to organise brainstorming sessions that specifically target new products
c) The respondents work hard to deliver process innovation but are reluctant to invest the same amount of energy and time to develop radically innovative products process innovation is given priority relative to product innovation
d) Most of the respondents half-heartedly believe in creativity, that is, they fail to view creativity as an asset as an investment that enhances the company's wealth generating abilities, and
e) The findings once again prove that innovation works backwards: first set a culture/ an atmosphere that embraces innovation (with the company's CEO leading this) then expect radical ideas because innovation is one whole system. This research provides a sight of product development and the fuzzy front end as applied in small manufacturing enterprises.