Question: Disruptive innovation is a term in the field of business which refers to an innovation that creates a new market and value network, and eventually disrupts an existing market and value network, displacing established market-leading firms, products, and alliances.
First, pick one of these disruptive innovations:
• Ford Model-T (disrupted the automobile market)
• Macintosh (created the PC revolution)
• eBay (created online auctions)
• Amazon (disrupted the retail market)
• Microsoft Windows (disrupted the computing market)
• Google search (disrupted the Internet)
• Wikipedia (disrupted the Encyclopedia/reference sources market)
• iPod and iTunes (disrupted music market)
• iPhone and App store (revolutionized mobile computing)
Then, in a 2-3 page paper, describe how these innovations were disruptive. Here are the required sections of the paper:
1. Brief History of the Market (*the market in which the innovation falls under)
2. Disruptive Innovation: _____________ (your chosen innovation)
3. The New Market (*what the market looks like now as a result of the disruptive innovation)