Solved: Disney brand extension, What does the risks and benefits of expanding the Disney brand in, Marketing Management

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Disney brand extension

Task: I need help with the attached case study( Disney).

Q1. What does Disney do best to connect with its core consumers?

Q2. What does the risks and benefits of expanding the Disney brand in new ways?

Reference:

Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

Attachment:- Disney brand extension.rar

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