Problem: Elizabeth is the owner and CEO of a successful tech company. Elizabeth gets the most joy out of mentoring young women in business, and encourages them to strive for top leadership positions. She knows how important self-development is, and is always looking to the future, which is why she recently hired a Sustainability Director for her team. Elizabeth keeps well-connected, and is on the board of various institutions and supports many non-for-profits. She enjoys attending the opera and often purchases an annual pass. Elizabeth has discretionary income; however, she knows what she likes, and makes purchases that add to her quality of life. She loves her iPhone and self-driving automobile.