Problem: Need help with a discussion on Strategic Choices dealing with General Mills. Can you help me understand this?
What are General Mills' corporate-level strategies? What generic Porter strategy does the company follow? Are General Mills' strategic choices aligned with the Porter generic strategy you believe the company follows?
Using the Grand Strategy Selection Matrix, or GSSM (the GSSM can easily be found via a Google search), decide which one of the four quadrants General Mills fits best within?