Question:
Group vs. Individual Communication
Group Communications (GC) is an informal method in which information is distributed among team members. GC is considered to be the oral framework of formulating innovative concepts through the realm of conducting active research as according to Kurt Lewin's group dynamic philosophy of executing a course of action. (Smith, 2001). GC is a collective effort of developing concepts, generating ideas and developing a collaborative atmosphere for project planning and implementation.
The difference between group communication and individual communication is that group communication is often related to a unified voice within the group. For example, a team of writers for a popular television show must all agree on what should and should not be included in the script; therefore, the final draft must be approved by all members before their audiences are able to review the finished product, thus creating a "groupthink" mentality. In essence, group communications is a union between multiple members that facilitates one group's mentality, one group thought and one voice. Individual communications (IC) is the act of communicating an idea or concept without the accompaniment of other team members to collaborate with. Each idea generated is solely that of the individual in which case it is up to the individual to implement a strategy to accomplish his/her goal or main objective.