Discussion: Global Advertising
In this discussion, you will analyze commercials used for one product or service in at least three different regions of the world, comparing and contrasting the messages.
Procedure
1. Please pick a brand. Research its advertising in different regions of the world. Aim to find at least three different TV commercials
(YouTube is a good source).
2. Post the links to the commercials in the Forum and answer the following questions:
a. What differences have you found between the spots?
b. What similarities have you found between the spots?
c. What might be the motivation for the choices made? (Please use the concepts from the readings in your comments.)
d. Which insights from this discussion can you apply to your course project?