Assignment task: The Future of Shopping
Watch YouTube Video: The future of shopping: what's in store?
As you can tell from the clip, internet strategies are extremely important in today's marketing world. Answer the following questions to help with your understanding:
1) Summarize the clip in ONE sentence. This is easier said than done. Condensing information can be a challenge. Tell me the most important idea/s of the clip as briefly as possible.
2) This clip mentioned several large Chinese tech companies. Who are they? Dig a little deeper....what is Single's Day? Do we have anything comparable to Single's Day in Western society?
3) The clip mentioned key differences between Chinese consumers and consumers in the West. What are they, and do you see this trend eventually showing up in our society?
4) This clip also described Nike's Direct-to-Consumer (D2C) strategy. Outline the finer points of it and provide a reason on whether or not you think it will be successful.
5) What are you own personal feelings about data collection? Good? Bad? Positive? Negative? Necessary? Unnecessary? Support your opinion with reasons.