Discussion about the achievement of brand nirvana, Other Management

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Discussion about the achievement of brand nirvana

Problem: Why does Klein say that Celebration, Florida, is the achievement of "brand nirvana"? What ideas and ideals does Celebration tap into? How does the actual advertisement-free look of the town reinforce these ideas and ideals? Do you see any irony in this?

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Other Management: Discussion about the achievement of brand nirvana

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