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Discussion about retail does not cross boundary

Discussion:

Review book: Retail Doesn’t Cross Borders Here’s why and what to do about it by Marcel Corstjens and Rajiv Lal

Q: Name a retailer, other than any of those mentioned in the Corstjens & Lal (2012) article, which has succeeded or failed internationally. Which of the four rules was primarily responsible for the success/ failure?

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Other Management: Discussion about retail does not cross boundary

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