Assignment Task: You have an existing product that will now be customizable (for an extra fee). Marketing estimates that this will increase sales by 50% in the near term and profit per unit (custom only) by 35%. This takes extra materials and 3 minutes to do (labor and small tools only). Your firm currently has an online presence and retail locations.
Should the firm:
o Offer online only
o Offer in retail stores only
o Offer both online and retail options
o Wildcard: Offer through another distribution channel/ mode
(Which one? Why?) What are the pros and cons of the approach you chose? (Why or why not)