CASE: CLASSIC PRINTS LIMITED
Classic Prints Limited (CPL), a reputed printing company. in Gauhati, that carries out customer-suited high-technology printing jobs. The Chief General Manager (operations), Mr Nission Dhaka, an MS in printing Technology from the US. has always held the reputation of innovative execution of several of CPL's prestigious orders from high-profile corporate clients.
Mr Dhaka, however, is not that comfortable with his annual projections for the year 2000. He feels that although the overall profits might be achievable, he is concerned with the gradual decline in the large-sized orders in 1999 had declined to 60% from the year 1997.