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INTRODUCTION AND BACKGROUND OF MERCURY SHOES
Patricia and John O'Brien, a sister and brother founded Mercury Shoes in 1974 at the University of Colorado; initially they produced normal running shoes. But then in 1980s, they started manufacturing high quality running shoes for athletes. Mercury Shoes has concentrated is design, market and sell on three main brands known as Boost, TrailStep, and Sweatless Apparel.
In Mercury International Ltd, approximately 4,800 employees are working worldwide with operation in 170 countries. Mercury has dominated athletic footwear and apparel industry with fourth position all over the world. Overall, Mercury is one of the major incorporations in sports related industry with the great rivals such as Nike, Reebok, Adidas, Puma, etc.