Discussion - strategic planning and management is a leading


Use the same publicly traded organization that you selected for complete this discussion.

Discussion - Strategic planning and management is a leading management tool. The tasks in the strategic management process include:

  • Set a mission or vision.
  • Create strategies to assess the environment.
  • Appraise company capability.
  • Craft future strategies.
  • Implement the strategy.
  • Evaluate and control the strategy.

Using your selected organization and industry, provide a brief analysis on how effective the management has been aligning each of the above processes.

Your discussion post should be a minimum of 400 words and incorporate at least two scholarly reference along with citations from one of the required readings.

Readings -Use your textbook, Crafting and Executing Strategy, to read the following:

Chapter 1, "What Is Strategy and Why Is It Important?"

Chapter 2, "Charting a Company's Direction: Its Vision, Mission, Objectives, and Strategy."

Collis and Rukstad's 2008 article, "Can You Say What Your Strategy Is?," in Harvard Business Review, volume 86, issue 4, pages 82-90.

Porter's 1996 article, "What Is Strategy?," in Harvard Business Review, volume 74, issue 6, pages 61-78.

Multimedia - Suggested Video

In the following optional video, Michael Porter explains strategy: Leaders in London (Producer). (2009). What is strategy? [You TubeVideo].

The Discussion must be within a different industry than the company you used in the past. Suggested Topic: SMART PHONES or TV APPLIANCES Industry.

Request for Solution File

Ask an Expert for Answer!!
Marketing Management: Discussion - strategic planning and management is a leading
Reference No:- TGS02187249

Expected delivery within 24 Hours