Problem:
Prepare a paper defining logistics and discussing its strategic role within the supply chain. Discuss the implications of poor logistics and supply chain management on satisfying customer requirements for a product or service. In addition, identify and describe customer satisfaction requirements that influence logistics and directly impact the supply chain. Drawing on personal experience, provide an example of inappropriate logistics planning which lead to customer dissatisfaction, and one example where logistics plays a crucial role in customer satisfaction.
2-3 references needed.