The prequel assignment is designed to give you an appreciation of both the scope and impact of dirty data on an organization. Perform various Internet searches to find relevant information. Here are three articles to start with but you can find more.
· The High Costs Of Dirty Data By Shelly Kramer
· Bad Data Costs the U.S. $3 Trillion Per Year By Thomas C. Redman
· Five Ways Dirty Data Is Killing Marketing Performance
· Using the material that you find, write a 1 ½ to 2 page paper (1.5 spacing, 12 point font) discussing how dirty data impacts organizations. Look at cost impact, scope as well as negative effect on decision making.
Based on personal experience, discuss how dirty data has impacted you or an organization that you have personal experience with.