Marketing Assignment
Discusses the corporate growth strategies. To determine where future growth is coming from, corporate management must decide on a strategy out of following two major directions:
o Expansion of its current businesses and activities
o Diversification into new businesses, either through internal business development or acquisition
• "Expansion by Increasing Penetration of Current Product-Markets," is this a strategy Samsung has used? Explain why or why not.
• "Expansion by Developing New Products for Current Customers," is this a strategy Samsung has used? Explain why or why not.
• "Expansion by Selling Existing Products to New Segments or Countries," is this a strategy Samsung has used? Explain why or why not.
• "Diversification to Become a Conglomerate," is this a strategy Samsung has used? Explain why or why not.
We continue to use "Samsung -- Changing Strategies to Build A Global Brand".
This case can be found at the beginning of "Chapter One Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies". Also, you can get it at "Files".
Format your assignment according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the assignment, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.