Discuss the below in detail:
Q: The initial public offering of Snapchat's parent company. is growing closer. According to this morning's Wall Street Journal (Feb 16), Snap Inc has just valued itself between $19.5 and 22.2 billion, or roughly $14 to $16 per share. While at the lower end of the original range targeted by the company, it would still be the largest U.S.-listed tech deal since Alibaba's IPO in 2014. The offering could conclude and trading could begin as early as the beginning of March. Based on current discussion in the financial press, start a thread in this forum that discusses some aspect of the valuation technique, the IPO process, or the outlook for Snapchat. Be sure to cite your references