Gopi Kallayil, a Group Product Marketing Manager at Google, discusses online advertising and its role in the IMC programs of various companies through out this video. Digital media has an emerging role in digital media that is evolving daily. Discuss the Internet and its role in the integrated marketing communications process by relating concepts (below) to what you see when you are on the internet of what you could put to use in your workplace.
* Measurement of ROI (Return on Investment) & Google Analytics
* AdSense
* The future of Google and online advertising (Three major trends discussed by Gopi Kallayil).